Goodleaf

Commercial - Goodleaf Vapes / Drops

Two product commercials for Goodleaf. Goodleaf is a wellness company from South Africa focused on unlocking the healing wonders of cannabis. We were tasked with advertising the new Calm & Awaken vapes, and then following its success we created another short for their CBD oil drops. We were told Goodleafs products are created to help elevate the senses and this is what we tried to capture within the audio and visual components of these two pieces.

The Vapes Commercial - Breathe In / Breathe Out

Featuring South African musician Red Robyn and Wine-maker / Model; Daniel Colombo, the film captures the brands calming nature. There is an original musical composition by which the film centers itself around and lends the viewer to imagine a world in which this love story, this bliss, and ultimately the benefits of full-spectrum hemp & CBD; can be realized with this product.

The Drops Commercial - Relief from Anxiety

This short features Helena Fagan, a South African photographer and creative philanthropist greatly admired by Supaa. This short film begins with a call from her granddaughter, voiced by the musical artist and composer; Manu Grace, and ends in a flurry of anxiety-inducing thought-infestation that is ultimately put at ease by the drops. This piece was inspired by the climate in South Africa at the time, where the elderly were urged against leaving their homes or seeing their loved ones at the risk of being vulnerable to Covid-19. It felt common for grandchildren to shy away from visiting their elderly in fear of spreading the virus.

Both of these pieces were filmed during the pandemic and in conjunction with a brand focused on the much-needed (especially at the time) wellness for humanity, making them all the more rewarding for Supaa.

Produced, Directed & Composed by Nic Preen
Cinematography & Edit by Julian Culverhouse